Save my spotExclusive new research
What is AI telling your buyers about you when you're not in the room?
The Secret Life of an AI-Powered Buyer
Your next customer could already be researching your market, comparing suppliers and forming opinions about your brand. AI may be helping shape those decisions long before they speak to your sales team.
8 December | 10:00 to 11:00 | Online
1,000+
buyer prompts analysed
36,000
AI citations analysed
Based on multiple sources, here are the top options to consider:
1. Established enterprise partners
2. Strong implementation support
3. Proven customer outcomes
4. Frequently cited by industry experts
Your brand might be here. But is it seen?
But what are buyers actually discovering? Who or what is influencing their decisions? And is your brand helping them move forward, or disappearing from consideration?
Join Bridge and Optimist for an exclusive first look at two new research studies exploring the hidden world of today's B2B buyer. Combining Bridge's research with real buyers and Optimist's analysis of more than 1,000 buyer prompts and 36,000 AI citations, we'll explore what's really happening before that first sales conversation and what it means for your marketing strategy.
Two linked research studies
Two studies. One buyer journey. A whole new perspective.
Discover what buyers are doing behind the scenes, what AI is telling them and where brands have the opportunity to influence the decisions that matter.
01
Real buyers
Original research with real B2B buyers
02
AI citations
1,000+ buyer prompts and 36,000 AI citations analysed
03
The shortlist
See who shows up, and who doesn't
Exclusive new research
1,000+
Buyer prompts analysed
36,000
AI citations analysed
Plus original research with real B2B buyers.
Two perspectives on how buyers discover, evaluate and choose suppliers.
What will we uncover?
Are you even showing up when buyers ask AI?
Discover how brands appear in AI-generated answers, which sources influence recommendations and where competitors or independent voices may be shaping buyer perceptions.
What really gets you onto a buyer's shortlist?
Explore how real B2B buyers research, compare and evaluate suppliers, and the role your content and digital experiences play in their decisions.
Are your sales teams joining the conversation too late?
Understand what buyers already know when they make contact, what they expect next and why conventional sales conversations can miss the mark.
What should marketing do differently?
Explore the implications for brand visibility, content strategy and the experiences that connect early research with meaningful sales engagement.
Original research. Real buyer behaviour. Practical implications.
Hear the findings revealed for the first time, followed by a discussion with senior marketing and enablement leaders on what they mean for B2B organisations.
No generic AI predictions. A fresh perspective grounded in original research.
Who should attend?
Designed primarily for B2B marketing, brand, content and demand generation leaders, with valuable insights for sales and enablement teams responsible for turning buyer interest into better commercial conversations.
Save my spot
8 December · 10:00 to 11:00 · Online